Growth Strategists And Implementers
Traditional Growth Strategies focus on:
- Market penetration
- Market development
- Product development
- Diversification
Additionally, Samson Advisory looks inward at how a company works to explore potential operational efficiencies and inefficiencies. One of our Specialities is Business Process Design and that along with maximizing your Human Capital Investment are key componnents in our Growth Stategy Efforts.
Business Process Design
Process Analysis is the act of conducting a thorough review and arriving at a complete understanding of a business process with the goal of achieving process excellence in a business process. Until internal business process or optimized Growth Stategies might not return the expected results.
Human Capital
Does a client have the right people doing the right job? Are job duties aimed at employee’s highest skillset? Does busy work get in the way of top end productivity? Does the client have a good idea of home much revenue employees are generating directly and indirectly (support staff for example)?
Market Penetration Strategy
What is the clients current penetration? What activities are they doing to grow that penetration? How effective are those activities? What other actions need to be taken?
Market Development
What market segments are client products currently in? What new market segments can the existing product be targeted towards with little or no changes?
Product Development
What new products can be developed or offered to existing customers in existing markets? Would new and complementary product bundles make offerings more attractive? Is there a need in existing markets that the client can potentially satisfy?
Diversification
Products or services could the client provide for previously untapped markets? How can a client change an existing product to penetrate a new market?
